Teaching yoga is your dream job, right? Until one day when you realize how hard it is to pay your bills with a yoga teacher’s salary. The truth is, teaching yoga isn’t all peace, love and yoga pants. It takes a lot of heart and hustle to earn enough money teaching yoga to support yourself.
But here’s the thing- most teachers depend on teaching public classes alone to earn their living, and that’s hardly sustainable for anyone supporting his or her self or family. The good news is, I’m here to tell you it’s completely possible to earn a stable, full-time income teaching yoga, if you are willing to think outside the box (or the studio).
It’s time to diversify my friend, and expand your horizons. To earn more money teaching yoga, all you need is the willingness to try something new and seemingly unconventional. Let go of your fears and doubts, and simply try. Choose one thing to start today, and take action. Then work your way through the list and create your own opportunities. But remember, you must take actionable steps towards your dream. Knowledge is nothing but information in your head. Action produces results.
- Ask for a raise. Probably one of the easiest ways to boost your income immediately. I’m always shocked at how many teachers let years pass by without receiving a raise. But then again, it’s no surprise when they never ask.
- Teach corporate gigs. Teaching workplace/corporate yoga is a seriously awesome way to increase your income. Personally, I find it very rewarding to help people take a break and reconnect in their otherwise stressful days. They are also dependable, as you usually have a contract for a predetermined length of time and you can charge premium prices. BUT, they don’t come easy. The key to getting workplace gigs is knowing someone on the inside, and that requires networking! So, get out there and meet people who own and manage the businesses in your area.
- Teach athletes. Individual athletes and athletic teams are recognizing the benefits of yoga from the NFL to professional snowboarders. Research local high schools and college teams in your area and offer them a unique competitive edge through yoga. Like corporate gigs, when teaching athletic teams you’ll want to secure a contract that specifies the price and contract length.
- Direct more effort to booking private clients. Create a niche for yourself and build a business around it. Adding a few long-term clients to your weekly schedule will make a significant difference in your monthly earnings. If you haven’t already, grab our FREE guide to teaching private yoga.
- Teach live classes via Skype. It’s a great way to serve people who have busy schedules, travel often, or are intimidated by large group classes. With live video chat, you can still demonstrate for your student, observe them, and provide verbal adjustments. It’s awesome!
- Sell classes for download. Different from Skype, download classes are filmed and uploaded to a platform such as YouTube or your personal website as paid/premium content. You can also create a virtual studio using PowHow, as Sadie Nardini does or with Namastream. With these options, classes can be paid for individually, or you can sell a monthly subscription for full access to all your videos.
- Create & sell online courses. Similar to selling online classes, you can also sell courses. A course would be a more in depth look at a specific topic, and usually has a higher price point. Consider your niche and create courses based on the needs of your audience. Teachable is a great platform to develop your course that you can sell on your website or a popular hosting platform like Udemy.
- Host live workshops. Create a workshop around your particular niche or a specific topic. Develop it in such a way that it’s repeatable and scalable. Start with your local studios and gradually build up to traveling if you wish. Book one workshop monthly or bimonthly, and you’ll see a lovely financial boost.
- Design a class series. With a themed class series, students pay ahead and commit to multiple days with you. Depending on the number and length of sessions, class series can boast a higher price tag than a workshop. For example, get newbies to commit with a 4-week introduction to yoga series.
- Write an eBook. Again, consider your niche and write a digital book to help them with something specific. You can utilize the reach of a powerful platform like Amazon, but the downside is you generally can’t charge more than $9.99. You could also write your yoga/wellness eBook as a simple PDF and sell it on your website for whatever price you like.
- Host a webinar. Based on your niche, host a live webinar discussing a specific topic. For example, treating sciatica with the healing power of yoga. In a webinar, participants can interact and ask questions with you, as well as each other, from the comfort of their homes.
- Write articles for publications. You can write a regular health/yoga column for your local paper or submit one-off articles to magazines that pay. You can also try online publications like Yoga International who pay at least $50 per published article.
- Start a blog. Building a popular blog takes time, but there are plenty of options to monetize it from advertising, to sponsors, to affiliate marketing. The most important part of a blog is your email list. Be sure to have a signup form so you can capture those emails and stay connected with your growing audience.
- Perform contract work for a studio. Think about your skills and come up with ways you can help your local studios as a freelancer. You can blog for them, write newsletters, create marketing materials, run their social media campaigns, revamp their website, be a branding consultant, and more. Set your price per hour of work or per job and invoice them when you finish each job.
- Become a yoga or wellness coach. Going much more in depth then simply teaching private classes, a yoga or wellness coach provides on-going support to client to help them move forward with their goals. Through guidance and actionable steps, coaches help students take their practice off the mat in practical ways. To help someone in this very personal way is extremely rewarding, and will most definitely help your bank account.
- Sell or promote a product. Whether you sell essential oils with doTerra, become an affiliate for a yoga product or design your own yoga tanks, having a product to offer students and clients is great way to bring in extra income. There are tons of products from books to mats to online courses that offer affiliate compensation. If fashion calls you, companies like TeeSpring take the risk out of stocking product and make it easy to sell yoga-inspired clothes. Here’s a really great article from One More Cup Of Coffee to help you get started with yoga affiliate marketing.
- BONUS! Teach with Audible Yoga. Record classes you are already teaching and earn compensation for downloads and referrals.
The key to all of the strategies above is building a community and communicating with them. If you don’t have a way to connect with people, then hosting a webinar or workshop won’t do anyone any good if no one knows about it. That’s why building your email list is one of the most important things you need to do as a teacher. It’s a means of communication and a way for you share what you have to offer. So, collect emails after all your classes, have a sign up form on the front page of your website, and encourage students to connect with you on social media. You may be starting small, but if you keep at it, your vibe will attract a vibrant tribe.
Remember, information doesn’t produce results, action does. As Tony Robbins explains, “Knowledge is only potential power until it comes into the hands of someone who knows how to get himself to take effective action. In fact, the literal definition of the word ‘power’ is the ability to act”.
Best wishes and happy teaching!